App business, every day
What changed on the App Store and Google Play, and what to do about it. Practical ASO and growth guides for indie developers and app studios.
Introducing App Traction: App Store Optimization that ends in revenue
App Traction finds the App Store and Google Play searches you're losing, writes the listing and screenshots that win them, publishes them, and shows what the change earned.
Apple retention messages: what subscription apps can now show when users cancel
Since November 4, 2026, apps with auto-renewable subscriptions can show a message or offer in Apple's cancellation flow. Here is what is allowed, what is limited and how to test it.
How to choose App Store keywords: volume, difficulty and the rank you can reach
A practical method for picking the keywords that go in your app name, subtitle and keyword field, and for checking a week later whether they worked.
App Store vs Google Play ASO: what's different and what to do about it
The two stores index different fields, show different things in search and give you different tools. Here's how to write one listing strategy that works on both.