Getting started with ASO Traction
From invite to your first listing change: connect a store, add apps, pick keywords and measure.
1. Connect a store
When you first sign in, a short setup chat asks which stores you publish on and walks you through the keys. You need either an App Store Connect API key or a Google Play service account. Both take a few minutes; the steps are in Connect App Store Connect and Connect Google Play.
Public store data works from day one without any keys. Your own keys switch on the private half: sales, the funnel, Apple Ads and publishing.
2. Add your apps
On My Apps, paste an App Store or Google Play link, or search by name. Mark an app as yours to unlock revenue, the funnel, your own reviews and pushing to the store. ASO Traction pulls the listing and category and finds a first set of competitors. There's no SDK and nothing ships inside your app.
3. Find your keyword opportunities
Open Keyword Opportunities with the app selected. The list is sorted by opportunity: real search demand weighed against difficulty and where you rank today. Connect Apple Search Ads for real search popularity; without it, scores fall back to estimates.
4. Write and push the listing
Send a shortlist to ASO Studio. It drafts the title, subtitle, keyword field and description inside the character limits. Review the diff against the live listing and push it. Pushes land on the draft version in App Store Connect; nothing goes live until you submit it there.
5. Measure
Give the change a week, then open the Data Bank. Your edit is marked on the timeline, and *Impact of a change* reads the before and after window around it.
Help inside the app
Every page has a short guide that opens the first time you visit it, and the assistant in the corner answers questions, opens the right section and can fill in keys after you confirm. It has its own allowance of 50 messages a day per person.