A product page for every audience.
CPP Studio builds Custom Product Pages with copy and creative that match the ad or audience that sent the visitor. PPO Lab sets up product page tests and reads them out.
Custom Product Pages
Apple lets you serve up to 35 alternative product pages, each with its own screenshots, promotional text and app previews, reachable by their own link. ASO Traction drafts the copy for each one against the audience you describe, so the page continues the ad instead of restarting the pitch, and creates it through App Store Connect.
Product Page Optimization tests
Product Page Optimization splits real store traffic across up to three variants of your icon, screenshots or app preview. Set the treatment, traffic share and length here and it is created in App Store Connect. The readout shows the improvement, the confidence and whether the test has run long enough to mean anything. These are App Store features, so they are iOS only.