Feature
Spend where organic search can't reach yet.
The Apple Ads planner reads the same keyword data as ASO Studio, so paid and organic strategies stay in step instead of competing.
Planned from your keyword research
The planner builds a campaign structure from your keyword research: which terms are worth bidding on, what they should cost, and which ones you already rank for well enough that paying is a waste.
Campaign performance is charted against organic downloads over the same period, so you can see whether paid traffic adds installs or buys the ones you would have got anyway. Changing a live budget is a publish permission.
Related features
Keyword researchReal Apple Search Ads volume, scored against your direct rivals and your current rank.Custom Product Pages and PPOProduct pages per audience or campaign, and product page tests set up and read out in place.Performance analyticsDownloads, revenue, the store funnel, sessions and crashes on one page, with an AI growth brief.