Know which words are worth the characters.
You get 160 characters of name, subtitle and keyword field on the App Store. ASO Traction tells you which terms have the traffic, which ones you can actually win, and which your rivals are taking from you.
An opportunity score, not a spreadsheet
Each keyword is weighed on three things at once: how many people search it, how hard it is to rank, and how far your app is from page one today.
A high-volume term you already rank #1 for is not an opportunity. A mid-volume term where you sit at #14 usually is. The list is sorted by that difference.
- Search popularity from your own Apple Search Ads account, not a scraped estimate
- Difficulty against the apps that actually compete with you, not the whole store
- Per storefront: a term wide open in one market can be saturated in another
Rival terms and rank movements
Rival terms are the words your competitors rank for that your listing doesn't use. Rank movements show what moved since the last sync, up and down, which is usually the first sign that a rival changed something.
Ranks are tracked daily on both the App Store and Google Play.
From shortlist to listing in one step
Send a shortlist to ASO Studio and it drafts the title, subtitle and keyword field around those terms, inside Apple's character limits. Then the Data Bank shows whether the change moved your rank.
Frequently asked questions
Where does the search volume come from?
From Apple Search Ads, through your own account. Without that connector the scores fall back to estimates, and the page tells you so.
Does it track Google Play keywords?
Yes. Keyword research and daily rank tracking work on Google Play search too. Each plan includes the Play data it needs.