Keyword Opportunities
Real search volume, scored against how hard the term is and where you currently rank.
Research a term
The bar at the top researches any keyword on demand: how much it's searched, how contested it is, who currently owns it, and what related terms come with it.
The storefront picker matters more than it looks — popularity and difficulty are per-market, and a term that's wide open in one storefront can be saturated in another.
The opportunity score
The ranked list is the answer to "what should I do next". Each row weighs three things against each other: how many people search it, how hard it would be to rank, and how far off you currently are.
A high-volume term you already rank #1 for is not an opportunity. A mid-volume term where you sit at #14 usually is.
- Rank movements. What moved since the last sync, up and down — the early warning that a rival changed something.
- Hand-off. Take a shortlist straight into ASO Studio and it drafts the title, subtitle and keyword field around those terms.
On this page in the app
- Keyword research & ASO
- Keyword opportunities
- Rank movements