Connect Apple Search Ads
Optional, but it puts real search popularity behind every keyword score and powers the Apple Ads planner.
Steps
- Sign in to Apple Search Ads with an account that has API access.
- Go to Account Settings → API.
- Generate an OAuth key pair (or upload your own public key) to get a Client ID, Team ID and Key ID.
- Note the Org ID shown alongside your account.
- Upload the resulting private key under “My key files” below, then paste its path into “asa private key path”.
Check it works
Open Settings → My API keys, paste the values, save, then press Test connection. The test uses the stored keys, so save first.
Without it
You still get listings, competitors, review intelligence and the creative studio. Keyword scores fall back to estimates, and the page says so.