Performance
Downloads, revenue, retention and the discovery funnel, normalized across every connector you've added.
How to read it
The page opens with a growth brief — the plain-language version of what the numbers did over the selected range, so you get the story before the charts.
The date range picker at the top governs every panel below it. Panels whose connector isn't configured tell you which key they need rather than sitting empty.
The panels
Each one answers a different question about the same period.
- Revenue & subscribers. MRR, trials, conversions, churn — from RevenueCat where connected.
- Downloads & proceeds. Units and money from App Store Connect sales reports, by day and by storefront.
- Discovery funnel. Impressions → product page views → downloads. Where the drop-off is tells you whether the problem is your keywords or your screenshots.
- Engagement & app events. Sessions, retention and in-app behavior from Mixpanel or GA4.
- Purchase behavior. What people buy, when, and after how long.
- Rating velocity. New ratings per day, not the lifetime average — the average hides everything recent.
- Search demand & category charts. How much people are searching for your terms, and where you sit in the category rankings.
On this page in the app
- Growth brief
- Revenue & subscribers
- Downloads & proceeds
- Discovery funnel
- Engagement & app events
- Purchase behavior
- Rating velocity
- Search demand
- Category charts