Measure

Reports

How a period went, across every app — on screen, as a file, or in your inbox each month.

Reports: period summaries exported as PDF, Excel or CSV
Reports in the ASO Traction demo workspace.

Pick a window and the apps

Every number is compared with the equally long stretch just before it, so 'last 30 days' is measured against the 30 days before that. Choose a preset, last month, or any custom dates.

Leave every app selected for a portfolio view, or narrow it to one client's apps.

  • Sums. Downloads, proceeds, impressions and new ratings add up over the window.
  • Closing values. Rating, MRR, subscriptions and keyword visibility are what they were on the last day.

Generate a file

PDF is the one to send: highlights, KPI tiles, a trend chart and a page per app. Excel is the one to work in: a sheet per table, real numbers, and a chart. CSV gives you one table at a time for your own tools.

Monthly email

Turn it on and the report for the month that just closed arrives on the 1st, with the file attached in the format you pick. It's per person: each teammate turns on their own.

On this page in the app

  • Performance summary
  • Generate a report
  • PDF report
  • Excel export
  • CSV export
  • Monthly email report
  • Report history