PPO Lab
Product Page Optimization tests — set them up and read them out without leaving the tool.
Running a test
PPO splits real store traffic across up to three variants of your icon, screenshots or app preview and reports which converts better. Set the treatment, the traffic share and the length here, and it's created in App Store Connect.
Reading it out
The readout gives you the improvement, the confidence, and — the part that matters — whether the test has run long enough to mean anything yet.
On this page in the app
- Experiments in App Store Connect
- Read out a running test