Logo Design Studio
Draw the icon, not just critique it — from the keywords, positioning and rival shelf this account already holds.
It designs from your evidence, not a blank prompt
The brief at the top is assembled before you press anything: your top keyword opportunities, the positioning ASO Studio last wrote, what the performance brief says is working, whatever the Logo Analyzer found wrong with the current icon, and the actual icons of every competitor you track.
The rival icons go to the model as images, so "distinctive" is measured against the exact apps you sit beside in search results rather than against icons in general. A missing input isn't a blocker — the strip just tells you which screen would make the next run better.
- Art direction. Leave it on "let it choose" for a spread of different bets, or pin a direction when you already know the lane.
- Evolve, don't replace. Tick it when the current icon has equity worth keeping — concepts then stay recognizably the same app.
Concepts come back as vectors
Every concept is real SVG artwork, so it renders identically at 1024px and at 60px, exports losslessly, and hands a designer a file to start from rather than a picture to redraw.
Each card carries its own strategy: the search intent the mark signals, what it does that the rivals don't, the silhouette, the honest risks, and predicted scores on the six axes the Logo Analyzer grades.
Try it where it actually gets seen
Open a concept and it previews on the surfaces that decide an install: a search results column at true 60px with your real rivals above and below it, a light and a dark home screen, and the size ladder down to 40px.
Refine redraws one concept in place from a note — "drop the gradient, flat coral on charcoal" — so the set stays a small number of real choices instead of growing a card every time you adjust a hue.
- Grade against the shelf. Runs the concept through the Logo Analyzer's draft pass, so its score is directly comparable to your live icon's.
- Export. 1024px PNG on an opaque canvas, the SVG itself, or an image prompt to render the same idea elsewhere.
Save the ones worth keeping
A design run replaces the set before it — that is right for a scratchpad and wrong for the concept that was actually good. Saving copies an icon into a small library at the top of the page that no later run touches, and holds up to ten per app.
Saved icons keep their whole strategy, not just the picture, and open the same panel for previewing, grading and export. Refining is the one thing they don't do: iterate in a live set, then save the result.
- When it's full. The tenth save is the last one — it refuses rather than quietly dropping your oldest icon. Delete one to make room.
- Exports are yours. A downloaded PNG or SVG is a file on your machine and outlives everything here.
On this page in the app
- Saved icons
- Design icon concepts
- Search shelf preview
- Home screen preview
- Export PNG or SVG
- Refine a concept